SEO, or Search Engine Optimization, is the s the process of optimizing a website for search engines with the goal of increasing organic traffic to the site. An SEO strategy consists of link building and optimizing the content, structure and technical aspects of the site to make it valuable and user-friendly while meeting the requirements of the algorithms.

Investing in SEO is beneficial in many different situations, such as:

• starting with a new domain;
• increasing competition in your industry;
• not getting the results you expect from search engines for your website;
• wanting to increase traffic to your site and improve your conversion rate;
• rebranding or changing your marketing strategy;
• launching new products or services;
• search engine algorithm updates.

Good SEO is a well-thought-out strategy that relies on comprehensive measures to improve your domain’s online visibility. This includes keyword analysis, content optimization, site structure optimization, link building or technical optimization. These activities must be coordinated and constantly monitored in order to react quickly to changes and adapt the strategy to current needs.

SEO pricing varies depending on many factors, such as the scope of services, the size of the site and industry, the experience of the SEO agency, or the type of contract. For example, a small website optimization and link building can cost from a few hundred dollars, while SEO for large e-commerce platforms can cost up to tens of thousands of dollars per month.

An SEO strategy is a comprehensive set of activities designed to improve the visibility of your website in search results. A well-thought-out SEO strategy consists of:

• keyword analysis;
• SEO audit;
• on-page optimization (including technical optimization);
• off-page optimization;
• link building;
• content marketing;
• monitoring, analyzing results, and adjusting strategies as needed.