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An SEO audit is an analysis of a website performed by an SEO expert or team. The goal is to see what steps need to be taken to increase the visibility of a particular website on Google. It is the SEO audit that should be the first step in optimizing your site.

What does an SEO audit consist of? The auditor evaluates a website for SEO, finds errors on the audited site or suggests improvements. SEO audit includes technical analysis (e.g., page load time or security), content analysis (including in terms of tags, graphics and key phrases for which the site is to be positioned) and analysis of links leading to the site (backlinks). In this way, the audit helps you create an SEO strategy that is perfectly suited to your website.

An SEO audit can be performed:

• manually (a detailed and time-consuming method),
• automatically (quick check of technical parameters of the site with the help of tools),
• manual-automatic (the best way – manual verification of the results of automation tools).

What is an online SEO audit? It can cover many areas, such as:

• on-site audit – checking the structure of the website,
• off-site audit – concerning the site’s authority on the web,
• technical audit – from site construction to site crawling and speed,
• Core Web Vitals audit – an examination of core web metrics,
• keyword audit – phrase selection for current and new content,
• competitive audit – on-site and off-site, giving you the opportunity to get ahead of your competitors in the search engine results pages (SERPs),
• content quality audit – reviewing structure, content, content length, keyword density and potential duplicates,
• JavaScript rendering audit – detecting errors that prevent the site from being properly indexed.

There is no one good answer to this question. We recommend conducting a regular SEO audit at least once a year.. If you have additional resources and want to maximize the effectiveness of your SEO efforts, it may be worthwhile to conduct SEO audits periodically every few months, involving different teams.

Here’s a list of the key times when we most often perform SEO audits:

1. Market research and determining our needs and benefits related to SEO when developing a website.
2. Implementing significant changes to the site, such as publishing a new page or changing redirects.
3. Redesign planning or user interface changes to identify potential problems that may be unnecessarily carried over to the new site.
4. Implementation of a new keyword strategy.
5. Analysis after Google algorithm updates to understand how the changes affected the site.
6. Eliminating risks or penalties, (i.e. rejecting spammy backlinks).
7. Taking over a client from another agency or SEO specialist, to assess the current state of the site and identify areas for improvement.

To get a good quote for an SEO audit, you need to know a few parameters. The most important data for the analysis are the type of service and its size. Owners of smaller sites can expect costs of about $500 and up,while a more complex website audit can cost several thousand dollars.. The more expensive one is i.e. an SEO audit of an online store, especially if we consider a large e-commerce site with many product categories. Thus, the specialist will not be able to determine in advance how much you will pay for an SEO audit – the price list will be presented to you after the initial diagnosis of your site. An audit shouldn’t begin without determining the final price of the order and acceptance of the rate by both parties involved.

Remember thata well-executed SEO audit will pay off for you because it will improve your website traffic results, make your brand more recognizable, and the phrases you rank for in search engines will better match your industry – and measurable profits will follow.

The duration of an SEO audit depends on a number of factors, primarily the size and complexity of the site being audited. Conducting a comprehensive SEO audit for a startup, small or medium-sized business can take anywhere from a few days to a few weeks.. Larger, content-rich websites may require a month or more to carefully analyze all relevant elements of the site.

Want to get an idea of how your website is performing from an SEO perspective? A free online SEO audit will do the trick. By opting for it at SEM House, you will receive a summary of more than 70 of the most important SEO parameters for your site. You will gain knowledge about the key aspects of your site’s SEO and learn what general improvements you can make right away.. A free SEO audit is a great first step to make your site more visible on Google!

A paid SEO audit, on the other hand, is an in-depth analysis of a website. Not only does it cover more SEO parameters, but it also describes them in much more detail.. You will receive a report that analyzes each subpage of your site for content, linking, and technical parameters. This will help you learn what specifically to improve in order to bring your site to the top of Google’s search engine visibility. A paid SEO audit is a big dose of knowledge that will help you implement a perfect SEO strategy for your site.

An SEO audit is the foundation of any digital marketing effort. It will help you learn about your site’s strengths and weaknesses, eliminate mistakes, and learn what needs to be fine-tuned to achieve a high and stable position in search engines.

You don’t have to do it yourself – and you don’t have to pay for it! At SEM House we will perform a fully professional free SEO audit for you. We will examine more than 70 parameters on whicheffectiveness of positioning of your website or online store depends.

What exactly is included in a free SEO audit from SEM House? Among other things, we will check such aspects of your site:

• meta tags: meta title, meta description
• preview how the page will be displayed in search results
• use of the hreflang tag and the lang attribute
• H1 and H2-H6 headings
• keyword consistency
• amount of content
• alt attributes for images
• canonical tag
• noindex tags
• schema.org structured data implementation
• SSL support and HTTPS redirection
• robots.txt file implementation
• XML sitemap file implementation
• URL structure
• analytics tools implementation
• ranking and keyword positions
• organic traffic from search
• external linking: summary of backlinks, best anchors, locations of referring domains
• internal linking
• mobile version of the site
• Google Accelerated Mobile Pages (AMP) implementation
• speed and responsiveness of the site in both mobile and desktop versions
• Google Core Web Vitals metrics
• compression and loading of objects
• image optimization
• sizes of fonts and clickable elements across different devices
• use of Flash and iFrames
• Javascript errors
• implementation of HTTP/2 protocol
• source code minification
• outdated HTML code
• embedded styles
• related social media accounts: FB, IG, LI, X, YT
• security of email addresses provided on the site
• company contact information
• Google Business Profile
• implementation of structural data of local business
• IP and DNS addresses of the server
• and much more!

It’s a lot, but at SEM House we don’t take shortcuts. After the audit is completed, you will receive a report with clear tips on how to improve your website. Order a free SEO audit and take the first step towards top positions in Google.