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An SEO audit is an analysis of a website performed by an SEO expert or team. Its goal is to to see what steps need to be taken to increase the visibility of a particular website on Google. It is the SEO audit that should be the first step in optimizing your site.

What does an SEO audit consist of? The auditor evaluates the website for SEO, finds errors on the audited site or suggests improvements. SEO audit includes. technical analysis (e.g., page load time or security), content analysis (including in terms of tags, graphics and keyword phrases for which the site is to be positioned) and analysis of links leading to the site (backlinks). So the audit helps you create an SEO strategy perfectly suited to your website.

An SEO audit can be performed:

• manually (a detailed and time-consuming method),
• automatically (quick examination of the technical parameters of the site using tools),
• manual-automatic (the best way – manual verification of the results of automation tools).

What is an online SEO audit? It can cover many areas, such as:

• on-site audit – checking the structure of the website,
• off-site audit – concerning the site’s authority on the Web,
• technical audit – From site construction to site crawling and speed,
• Core Web Vitals audit – An examination of core web metrics,
• keyword audit – selection of phrases for current and new content,
• competitive audit – On-site and off-site, giving you the opportunity to get ahead of your rivals in the search engine results pages (SERPs),
• content quality audit – verification of, among other things. structure, content, content length, keyword density and possible duplicates,
• JavaScript rendering audit – pointing out errors that hinder the correct indexation of the site.

There is no single good answer to this question. We recommend Conducting a regular SEO audit at least once a year. If you have additional funds and you want to maximize the effectiveness of SEO, It is worth performing SEO audits periodically every few months, involving different teams.

Here’s a list of key times when we most often perform SEO audits:

1. Market research i Determine our needs and the benefits related to SEO when developing a website.
2. Implementation of significant changes to the site, such as publishing a new page or changing redirects.
3. Redesign planning or user interface changes to identify potential problems that may be unnecessarily transferred to the new site.
4. Implement a new keyword strategy.
5. Analysis after Google algorithm updates to understand how the changes affected our site.
6. Elimination of risks or penalties, for example by rejecting inappropriate links leading to our site.
7. Taking over a client from another agency or SEO specialist, to assess the current condition of the site and identify areas for improvement.

To get a good quote for an SEO audit, you need to know a few parameters. The main data for analysis are the type of service and its size. Owners of smaller sites can expect costs from approx. 1000 zloty up, on the other hand, more complex websites should set themselves for the amount of the order of several, and sometimes more than a dozen thousand zlotys. The more costly ones include, for example, an SEO audit of an online store, especially if you are talking about a large e-commerce site with many product categories. Thus, the specialist will not be able to determine in advance how much you will pay for an SEO audit – the price list will be presented to you after the initial diagnosis of your site. Activities should not begin without determine the final price of the order i acceptance of the rate by both parties involved.

Remember a well-executed SEO audit will pay off for youbecause it will improve your website traffic results, make your brand more recognizable, and the phrases you rank for in search engines will better match your industry – and measurable profits will follow.

The duration of an SEO audit depends on a number of factors, primarily the size and complexity of the site being audited. Conducting a comprehensive SEO audit for a startup, small or medium-sized company is from a few days to a few weeks. Owned by larger companies, extensive websites with a lot of content may even require a A month or more to carefully analyze all relevant elements of the website.

Want to get an idea of how your website is performing from an SEO perspective? A free online SEO audit will work perfectly here. By opting for it at SEM House, you will receive a summary of more than 70 of the most important SEO parameters for your site. You will gain knowledge of the key aspects of your site’s SEO and learn what general improvements you can make right away. A free SEO audit is a good first step to make your site more visible on Google!

A paid SEO audit, on the other hand, is an extended analysis of a website. Not only does it cover more SEO parameters, but also describes them much more broadly and precisely. You will receive a report analyzing each subpage of your site for content, linking and technical parameters. This will help you learn what specifically to improve in order to elevate your site to the top of Google’s search engine visibility. A paid SEO audit is a large dose of knowledge, based on which you will implement an SEO strategy perfectly suited to your site.

An SEO audit is the foundation of any digital marketing effort. It will help you learn about the strengths and weaknesses of your site, you will eliminate mistakes and you will learn what is worth fine-tuning to achieve a high and stable position in search engines.

You don’t have to do it yourself – and you don’t even have to pay for it! At SEM House, we will perform a fully professional free SEO audit for you. We will investigate more than 70 parameterson which depends effectiveness of positioning of your website or online store.

What specifically is included in a free SEO audit from SEM House? We will check, among other things. Such aspects of your site:

• meta tags: meta title, meta description
• preview how the page will be displayed in search results
• use of the hreflang tag and the lang attribute
• H1 and H2-H6 headings
• keyword consistency
• amount of content
• alt attributes for images
• canonical tag
• tags noindex
• schema.org structured data implementation
• SSL support and HTTPS redirection
• implementation of robots.txt file
• XML sitemap file implementation
• URL structure
• implementation of analytical tools
• ranking and keyword positions
• organic traffic from search
• external linking: summary of backlinks, best anchors, locations of referring domains
• internal linking
• mobile version of the site
• Google Accelerated Mobile Pages (AMP) implementation.
• Speed and responsiveness of the site in both mobile and desktop versions
• Google Core Web Vitals indicators
• compression and loading of objects
• image optimization
• sizes of fonts and clickable elements on different devices
• use of Flash and iFrames
• Javascript errors
• implementation of HTTP/2 protocol
• source code minification
• presence of outdated HTML code
• embedded styles
• related social media accounts: FB, IG, LI, X, YT
• security of e-mail addresses provided on the site
• company contact information
• Google’s business profile
• implementation of structural data of local business
• IP and DNS addresses of the server
• and much more!

There’s a lot of it, but at SEM House we don’t take shortcuts. After the audit is completed, you will get a report with clear tips on what you can improve on your site. Order an SEO audit absolutely free and take the first step towards top positions in Google.